Consuelo came to me to help make her videos stand out from the crowd online, specifically looking for a set of YouTube thumbnail templates that she could edit in a number of ways herself in Canva. The goal was to get more meaningful engagement from each video by making the content of each video very clear and engaging from the thumbnail.
The first thing I did was take a look at the YouTube yoga videos that had the most views, and used those as inspiration so that I could combine elements that would make the content stand stand out with the existing brand assets for Consuelo Yoga Space. From there, we iterated over a few versions until Consuelo was happy with the result.
I provided 5 templates, with two examples of each one in use so that the standardised elements were obvious to Consuelo and therefor how she could use them. She was thrilled and I have seen them used in new video posts all over!
Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word […]
The Behavioural Experiments in Health network is an organisational network for experimental and behavioural research in health economics, connected through Universities across the globe for policy, practice and management. They asked me to revive the BEH brand, which hadn't been used for a number of years. They wanted branding that could be used on the […]
The Choice Research Centre exists as an organisation within the University of Leicester, who asked me to create an identity for them to use at events and for promotional materials. We focused on working towards a logo that put across the importance of making choices and that choices are not already straightforward with a clear […]
The Fenced In Podcast was created in the UK’s Corona virus lockdown to help fencers of all abilities, worldwide, continue their training without being able to go to fencing clubs. The hosts are two GB international foilists with nearly 30 years of experience between them, including: – Commonwealth Fencing championship medals in individual and team […]
I created a logo for a platform that provides thought provoking content revolving around a holistic, responsible, ethical and sustainable approach to digital and information technology. It was important for the logo to capture this concept, for its audience as well as the number of experts being asked to be contributors.
I created a logo for BEE-UK at The London School of Economics - a network of Behavioural and Experimental Economists. We focused on working towards a logo that put across the importance of networking, as BEE-UK is a group of Economists from different Universities across the UK with a large importance on sharing work and […]
