Consuelo came to me to help make her videos stand out from the crowd online, specifically looking for a set of YouTube thumbnail templates that she could edit in a number of ways herself in Canva. The goal was to get more meaningful engagement from each video by making the content of each video very clear and engaging from the thumbnail.
The first thing I did was take a look at the YouTube yoga videos that had the most views, and used those as inspiration so that I could combine elements that would make the content stand stand out with the existing brand assets for Consuelo Yoga Space. From there, we iterated over a few versions until Consuelo was happy with the result.
I provided 5 templates, with two examples of each one in use so that the standardised elements were obvious to Consuelo and therefor how she could use them. She was thrilled and I have seen them used in new video posts all over!
The Choice Research Centre exists as an organisation within the University of Leicester, who asked me to create an identity for them to use at events and for promotional materials. We focused on working towards a logo that put across the importance of making choices and that choices are not already straightforward with a clear […]
The Fenced In Podcast was created in the UK’s Corona virus lockdown to help fencers of all abilities, worldwide, continue their training without being able to go to fencing clubs. The hosts are two GB international foilists with nearly 30 years of experience between them, including: – Commonwealth Fencing championship medals in individual and team […]
I created a logo for a platform that provides thought provoking content revolving around a holistic, responsible, ethical and sustainable approach to digital and information technology. It was important for the logo to capture this concept, for its audience as well as the number of experts being asked to be contributors.
I created a logo for BEE-UK at The London School of Economics - a network of Behavioural and Experimental Economists. We focused on working towards a logo that put across the importance of networking, as BEE-UK is a group of Economists from different Universities across the UK with a large importance on sharing work and […]
I created a logo for a company that provides home baking classes for use across their website, social media and print elements.
Allstar Uhlmann UK is a UK reseller for two German brands (Allstar Fencing and Uhlmann Fencing) and global force in the sales of equipment for Olympic Fencing. Since starting the business, the logos of the original brand have changed but the AUUK logo didn’t accommodate for updated logos that might be different sizes. I updated […]
