Before starting any project, or even agreeing to work together, I need to understand what it is that you want to achieve. This is so that we can get to know each other a little and identify the goals, complexities and processes involved.
I like to start working on paper. It's quick and easy to identify which ideas are worth pursuing and an efficient way of making changes. Once I have some ideas, I'll share these with you so that we can see which ideas are worth following.
Once we know which way to go, I'll digitise the sketches and we can review and iterate from there. It usually only takes me 2-3 rounds of iteration to arrive at a design you're pleased with. If we're doing print designs, I organise for high quality print drafts for you to review to get a real idea of the end result.
Once you've signed off the design(s) we'll get organised and get your final files to you, along with any quotes that might be needed for your project to be fully completed. I get so much satisfaction from seeing ideas brought to life.
Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word […]
The Behavioural Experiments in Health network is an organisational network for experimental and behavioural research in health economics, connected through Universities across the globe for policy, practice and management. They asked me to revive the BEH brand, which hadn't been used for a number of years. They wanted branding that could be used on the […]
The Choice Research Centre exists as an organisation within the University of Leicester, who asked me to create an identity for them to use at events and for promotional materials. We focused on working towards a logo that put across the importance of making choices and that choices are not already straightforward with a clear […]
I created a logo for a platform that provides thought provoking content revolving around a holistic, responsible, ethical and sustainable approach to digital and information technology. It was important for the logo to capture this concept, for its audience as well as the number of experts being asked to be contributors.
I created a logo for BEE-UK at The London School of Economics - a network of Behavioural and Experimental Economists. We focused on working towards a logo that put across the importance of networking, as BEE-UK is a group of Economists from different Universities across the UK with a large importance on sharing work and […]
I created a logo for a company that provides home baking classes for use across their website, social media and print elements.
Allstar Uhlmann UK is a UK reseller for two German brands (Allstar Fencing and Uhlmann Fencing) and global force in the sales of equipment for Olympic Fencing. Since starting the business, the logos of the original brand have changed but the AUUK logo didn’t accommodate for updated logos that might be different sizes. I updated […]
