Before starting any project, or even agreeing to work together, I need to understand what it is that you want to achieve. This is so that we can get to know each other a little and identify the goals, complexities and processes involved.
I like to start working on paper. It's quick and easy to identify which ideas are worth pursuing and an efficient way of making changes. Once I have some ideas, I'll share these with you so that we can see which ideas are worth following.
Once we know which way to go, I'll digitise the sketches and we can review and iterate from there. It usually only takes me 2-3 rounds of iteration to arrive at a design you're pleased with. If we're doing print designs, I organise for high quality print drafts for you to review to get a real idea of the end result.
Once you've signed off the design(s) we'll get organised and get your final files to you, along with any quotes that might be needed for your project to be fully completed. I get so much satisfaction from seeing ideas brought to life.
Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word […]
The Behavioural Experiments in Health network is an organisational network for experimental and behavioural research in health economics, connected through Universities across the globe for policy, practice and management. They asked me to revive the BEH brand, which hadn't been used for a number of years. They wanted branding that could be used on the […]
The Fenced In Podcast was created in the UK’s Corona virus lockdown to help fencers of all abilities, worldwide, continue their training without being able to go to fencing clubs. The hosts are two GB international foilists with nearly 30 years of experience between them, including: – Commonwealth Fencing championship medals in individual and team […]
Allstar Uhlmann UK is a UK reseller for two German brands (Allstar Fencing and Uhlmann Fencing) and global force in the sales of equipment for Olympic Fencing. Since starting the business, the logos of the original brand have changed but the AUUK logo didn’t accommodate for updated logos that might be different sizes. I updated […]
I designed new packaging and labels that helped double the number of sales in the café. This project started small and with a clear goal: to reduce the cost and time spend on packaging. The bakery used to sell bags of granola where the whole bag was a custom design but this wasn’t very cost […]
The cafe wanted to celebrate and promote their new menu with a poster that could go in the windows. It needed to be eye catching and to be seen from over the road. Considering they had some great images of the acai bowls, I thought it would be best to promote those and have them […]
I revamped the menus for The Bread Basket Bakery to improve the layout and readability. They used to put them together in house, but this meant that the spacing was wrong and the elements weren’t standardised (such as type, sizes, colours and groupings). So I re-created them in Adobe Illustrator which gave them more flexibility […]
Consuelo came to me to help make her videos stand out from the crowd online, specifically looking for a set of YouTube thumbnail templates that she could edit in a number of ways herself in Canva. The goal was to get more meaningful engagement from each video by making the content of each video very […]
In 2023 Suffolk River Trips 2023 added a new route to their programme, which they needed to advertise and add to their site flyers. So together we embarked on putting together a great design that met all of company and potential client needs: – quickly identify key information – look appealing – include the new branding from […]
