Future-proofing a shop’s logo

Allstar Uhlmann UK is a UK reseller for two German brands (Allstar Fencing and Uhlmann Fencing) and global force in the sales of equipment for Olympic Fencing. Since starting the business, the logos of the original brand have changed but the AUUK logo didn’t accommodate for updated logos that might be different sizes.

I updated the logo, providing some options for a more modern and future-proof design which standardised the elements. As part of this work, I also created a brand summary for the client to use. A key criteria was not to make it too different so that the signage in the shop didn’t have to be re-created.

Client
Allstar Uhlmann UK
Year
2024
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Future-proofing a shop’s logo

Allstar Uhlmann UK is a UK reseller for two German brands (Allstar Fencing and Uhlmann Fencing) and global force in the sales of equipment for Olympic Fencing. Since starting the business, the logos of the original brand have changed but the AUUK logo didn’t accommodate for updated logos that might be different sizes. I updated […]