I built a new WordPress website for The Bread Basket Bakery. They already had a website but wanted to refresh its look and add e-commerce functionality in order to make them more efficient and increase their reach. This means that offices, cafes and restaurants that they already supplied could order through the website and provide a single dashboard for orders to the bakery.
The Bread Basket Bakery have been supplying kitchens and cafés in London for years, however taking orders by phone and email was very consuming in time and effort. We looked at the requirements before designing and expanded on the existing brand to create new elements and colour palette.
The end result looks fantastic and marries up with the brand and other designs in a consistent way (especially the packaging and labels that we designed). One element that I identified and used in a few places was the inverted corner radius from the packaging designs: using it for a font header style and as well as other elements on the site that needed to stand out but keep some character. I've added some screenshots to highlight these.
I worked with the authors of the Digital Technologies for Well-being at Work - Tensions, Opportunities and Future Directions report to design a beautiful, engaging and accessible report that is easily understood and looks fantastic. I was approached by the authors (from the University of Leicester and The Open University) once the written report was […]
Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word […]
The Behavioural Experiments in Health network is an organisational network for experimental and behavioural research in health economics, connected through Universities across the globe for policy, practice and management. They asked me to revive the BEH brand, which hadn't been used for a number of years. They wanted branding that could be used on the […]
The Choice Research Centre exists as an organisation within the University of Leicester, who asked me to create an identity for them to use at events and for promotional materials. We focused on working towards a logo that put across the importance of making choices and that choices are not already straightforward with a clear […]
The Fenced In Podcast was created in the UK’s Corona virus lockdown to help fencers of all abilities, worldwide, continue their training without being able to go to fencing clubs. The hosts are two GB international foilists with nearly 30 years of experience between them, including: – Commonwealth Fencing championship medals in individual and team […]
I created a logo for a company that provides home baking classes for use across their website, social media and print elements.
