The Choice Research Centre exists as an organisation within the University of Leicester, who asked me to create an identity for them to use at events and for promotional materials.

We focused on working towards a logo that put across the importance of making choices and that choices are not already straightforward with a clear end point. We collaborated remotely through video calls, emails and presentations to create this fantastic logo with works well within the University's own branding.

I created a logo for a platform that provides thought provoking content revolving around a holistic, responsible, ethical and sustainable approach to digital and information technology. It was important for the logo to capture this concept, for its audience as well as the number of experts being asked to be contributors.

I created a logo for BEE-UK at The London School of Economics - a network of Behavioural and Experimental Economists. We focused on working towards a logo that put across the importance of networking, as BEE-UK is a group of Economists from different Universities across the UK with a large importance on sharing work and ideas.

I created a logo for a company that provides home baking classes for use across their website, social media and print elements.

Allstar Uhlmann UK is a UK reseller for two German brands (Allstar Fencing and Uhlmann Fencing) and global force in the sales of equipment for Olympic Fencing. Since starting the business, the logos of the original brand have changed but the AUUK logo didn’t accommodate for updated logos that might be different sizes.

I updated the logo, providing some options for a more modern and future-proof design which standardised the elements. As part of this work, I also created a brand summary for the client to use. A key criteria was not to make it too different so that the signage in the shop didn’t have to be re-created.