Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word 'fencing' in it.
I updated the logo, added new wording in the same style and standardised the elements for a more consistent experience and brand. As part of this work, I also created a brand summary for the client to use.
The Behavioural Experiments in Health network is an organisational network for experimental and behavioural research in health economics, connected through Universities across the globe for policy, practice and management. They asked me to revive the BEH brand, which hadn't been used for a number of years.
They wanted branding that could be used on the website, as well as for use at events and on promotional materials.
We focused on working towards a brand mark, logo and colours that was an evolution on the previous incarnation, to keep the heritage alive. We collaborated remotely through video calls, emails and presentations to create this fantastic brand!
The Fenced In Podcast was created in the UK’s Corona virus lockdown to help fencers of all abilities, worldwide, continue their training without being able to go to fencing clubs. The hosts are two GB international foilists with nearly 30 years of experience between them, including:
– Commonwealth Fencing championship medals in individual and team events
– being part of the Rio 2016 squad
– a gold medal from the Baku European Games
– GB national championship medals in individual and team events
They needed some artwork that would stand out and be engaging immediately for all podcast platforms (including Apple Podcasts, Spotify, Google Podcasts and YouTube) as well as social media pages.
You can find the podcast here: https://fencedin.transistor.fm/
Allstar Uhlmann UK is a UK reseller for two German brands (Allstar Fencing and Uhlmann Fencing) and global force in the sales of equipment for Olympic Fencing. Since starting the business, the logos of the original brand have changed but the AUUK logo didn’t accommodate for updated logos that might be different sizes.
I updated the logo, providing some options for a more modern and future-proof design which standardised the elements. As part of this work, I also created a brand summary for the client to use. A key criteria was not to make it too different so that the signage in the shop didn’t have to be re-created.
I designed new packaging and labels that helped double the number of sales in the café. This project started small and with a clear goal: to reduce the cost and time spend on packaging. The bakery used to sell bags of granola where the whole bag was a custom design but this wasn’t very cost effective – instead I was approached to take the existing design and transform it into two labels: one for the front and one for the back. This was a great success and the prototype labels and print runs that I did were very well received so much so that I was engaged again to design circular stickers for smaller take-away items and labels for a new product: jars of home-made peanut butter!
The client is thrilled with all of these and the individuality of the brand really stands out, making each product unique and easy to see from across the room while continuing to tie in with the brand.
The cafe wanted to celebrate and promote their new menu with a poster that could go in the windows. It needed to be eye catching and to be seen from over the road. Considering they had some great images of the acai bowls, I thought it would be best to promote those and have them front and centre.
I revamped the menus for The Bread Basket Bakery to improve the layout and readability. They used to put them together in house, but this meant that the spacing was wrong and the elements weren’t standardised (such as type, sizes, colours and groupings). So I re-created them in Adobe Illustrator which gave them more flexibility in production runs.
Consuelo came to me to help make her videos stand out from the crowd online, specifically looking for a set of YouTube thumbnail templates that she could edit in a number of ways herself in Canva. The goal was to get more meaningful engagement from each video by making the content of each video very clear and engaging from the thumbnail.
The first thing I did was take a look at the YouTube yoga videos that had the most views, and used those as inspiration so that I could combine elements that would make the content stand stand out with the existing brand assets for Consuelo Yoga Space. From there, we iterated over a few versions until Consuelo was happy with the result.
I provided 5 templates, with two examples of each one in use so that the standardised elements were obvious to Consuelo and therefor how she could use them. She was thrilled and I have seen them used in new video posts all over!
In 2023 Suffolk River Trips 2023 added a new route to their programme, which they needed to advertise and add to their site flyers. So together we embarked on putting together a great design that met all of company and potential client needs:
– quickly identify key information – look appealing – include the new branding from that was applied to the website – easily book tickets
Suffolk River Trips were thrilled and have been incredibly busy all season, with almost every trip being sold out and site traffic up year on year. All in all, a great success!
The owner of Ebbsfleet Football Club approached me to do some work for promoting and advertising a special, secret event at the club.
The brief:
Create an image for social media and a web landing page that promotes an event and uses the face of a famous footballer.
I used Adobe XD to create a story for my proposal, using best in practice websites and images for inspiration for coming up with graphics and wireframes that would meet the brief.
