Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word 'fencing' in it.

I updated the logo, added new wording in the same style and standardised the elements for a more consistent experience and brand. As part of this work, I also created a brand summary for the client to use.

The Behavioural Experiments in Health network is an organisational network for experimental and behavioural research in health economics, connected through Universities across the globe for policy, practice and management. They asked me to revive the BEH brand, which hadn't been used for a number of years.

They wanted branding that could be used on the website, as well as for use at events and on promotional materials.

We focused on working towards a brand mark, logo and colours that was an evolution on the previous incarnation, to keep the heritage alive. We collaborated remotely through video calls, emails and presentations to create this fantastic brand!

The Choice Research Centre exists as an organisation within the University of Leicester, who asked me to create an identity for them to use at events and for promotional materials.

We focused on working towards a logo that put across the importance of making choices and that choices are not already straightforward with a clear end point. We collaborated remotely through video calls, emails and presentations to create this fantastic logo with works well within the University's own branding.

The Fenced In Podcast was created in the UK’s Corona virus lockdown to help fencers of all abilities, worldwide, continue their training without being able to go to fencing clubs. The hosts are two GB international foilists with nearly 30 years of experience between them, including:

– Commonwealth Fencing championship medals in individual and team events
– being part of the Rio 2016 squad
– a gold medal from the Baku European Games
– GB national championship medals in individual and team events

They needed some artwork that would stand out and be engaging immediately for all podcast platforms (including Apple Podcasts, Spotify, Google Podcasts and YouTube) as well as social media pages.

You can find the podcast here: https://fencedin.transistor.fm/

I created a logo for a platform that provides thought provoking content revolving around a holistic, responsible, ethical and sustainable approach to digital and information technology. It was important for the logo to capture this concept, for its audience as well as the number of experts being asked to be contributors.

I created a logo for BEE-UK at The London School of Economics - a network of Behavioural and Experimental Economists. We focused on working towards a logo that put across the importance of networking, as BEE-UK is a group of Economists from different Universities across the UK with a large importance on sharing work and ideas.

I created a logo for a company that provides home baking classes for use across their website, social media and print elements.

Allstar Uhlmann UK is a UK reseller for two German brands (Allstar Fencing and Uhlmann Fencing) and global force in the sales of equipment for Olympic Fencing. Since starting the business, the logos of the original brand have changed but the AUUK logo didn’t accommodate for updated logos that might be different sizes.

I updated the logo, providing some options for a more modern and future-proof design which standardised the elements. As part of this work, I also created a brand summary for the client to use. A key criteria was not to make it too different so that the signage in the shop didn’t have to be re-created.

I designed new packaging and labels that helped double the number of sales in the café. This project started small and with a clear goal: to reduce the cost and time spend on packaging. The bakery used to sell bags of granola where the whole bag was a custom design but this wasn’t very cost effective – instead I was approached to take the existing design and transform it into two labels: one for the front and one for the back. This was a great success and the prototype labels and print runs that I did were very well received so much so that I was engaged again to design circular stickers for smaller take-away items and labels for a new product: jars of home-made peanut butter!

The client is thrilled with all of these and the individuality of the brand really stands out, making each product unique and easy to see from across the room while continuing to tie in with the brand.

The cafe wanted to celebrate and promote their new menu with a poster that could go in the windows. It needed to be eye catching and to be seen from over the road. Considering they had some great images of the acai bowls, I thought it would be best to promote those and have them front and centre.