What I do

I work with businesses small and large, as well as other freelancers to take their brands to the next level or get them off the ground. I enjoy being ‘their guy’, a go to for anything they need which means that I take care of all the technical hassle associated with running a business and being online. Frankly, with 15+ years in the industry there isn't anything I can't help with.

I am naturally curious and over the years have evolved from solely a UX designer to being a freelance software, website, logo, brand and graphic designer.  When I started out, I did a lot of work based that was specific to web app and website design: gathering requirements; wireframing, information architecture and project delivery working with Scrum teams.  As time went on and I worked with more clients (that include The Home Office, National Institute for Health Research, NHS Scotland, Informa, Thrive Tribe) and on more projects I found areas that I enjoyed and were gaps on my knowledge base so I worked to add UI design, content design, graphic design, logo design and brand design to my skill set.  This was a very conscious decision and it means that I bring a unique and complete perspective to projects that I work on with clients now.   It means that as we work together to shape your product, I am less dependant on other creatives and that I have a great perspective on taking over from someone else and how best to future proof whatever we're working on - whether it be a logo, a website or software.

My background and education

I graduated in Product Design at Brunel University, where I did a 12 month placement in the User Experience team at Betfair.  Once I graduated I went straight into consulting, working as a Design Consultant at PA Consulting for four years before then becoming a contractor.  This was in 2016 and when I founded J4G Design.

Side note

I am also plant based athlete: I am a fencer. This is has always been something that I have done and have had the pleasure to compete at World Cups for Great Britain and the Commonwealth Fencing Championships for Scotland (where I won a bronze medal).