A new website suitable for a world leading brand and retailer. Allstar and Uhlmann are the world’s favourite fencing brands – Allstar Uhlmann UK bring them together under a single roof. I brought their digital UK presence up to date by moving them onto WordPress.
As part of the work I:
– Analysed their workflow and requirements to save time and money in the shop when dealing with customers, assembling and shipping orders
– Re-built their product list in a meaningful way so that products could be used by the website in a smarter way
– Used modern technology to cater to the needs of a busy shop, including introducing up to date web elements
– Provided and set up a new domain name more relevant to the business and market
– Put together brand elements for a more consistent look and sharp feel
– Ran user testing to gather feedback from the identified user groups
– Create analytics reports
The original website is visible at https://www.allstar-fencing.co.uk/
Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word […]
The Behavioural Experiments in Health network is an organisational network for experimental and behavioural research in health economics, connected through Universities across the globe for policy, practice and management. They asked me to revive the BEH brand, which hadn't been used for a number of years. They wanted branding that could be used on the […]
The Choice Research Centre exists as an organisation within the University of Leicester, who asked me to create an identity for them to use at events and for promotional materials. We focused on working towards a logo that put across the importance of making choices and that choices are not already straightforward with a clear […]
The Fenced In Podcast was created in the UK’s Corona virus lockdown to help fencers of all abilities, worldwide, continue their training without being able to go to fencing clubs. The hosts are two GB international foilists with nearly 30 years of experience between them, including: – Commonwealth Fencing championship medals in individual and team […]
I created a logo for a platform that provides thought provoking content revolving around a holistic, responsible, ethical and sustainable approach to digital and information technology. It was important for the logo to capture this concept, for its audience as well as the number of experts being asked to be contributors.
I created a logo for BEE-UK at The London School of Economics - a network of Behavioural and Experimental Economists. We focused on working towards a logo that put across the importance of networking, as BEE-UK is a group of Economists from different Universities across the UK with a large importance on sharing work and […]
