A new website suitable for a world leading brand and retailer. Allstar and Uhlmann are the world’s favourite fencing brands – Allstar Uhlmann UK bring them together under a single roof. I brought their digital UK presence up to date by moving them onto WordPress.
As part of the work I:
– Analysed their workflow and requirements to save time and money in the shop when dealing with customers, assembling and shipping orders
– Re-built their product list in a meaningful way so that products could be used by the website in a smarter way
– Used modern technology to cater to the needs of a busy shop, including introducing up to date web elements
– Provided and set up a new domain name more relevant to the business and market
– Put together brand elements for a more consistent look and sharp feel
– Ran user testing to gather feedback from the identified user groups
– Create analytics reports
The original website is visible at https://www.allstar-fencing.co.uk/
